Reading Time: 3 minutes

Email has great importance in modern businesses and is undoubtedly the communication king. Every business uses it to communicate with their customers, send product promotion, newsletter, automated notifications or provide customer support.

However, these communications are often one-directional, In today’s world replying to someone’s email is a favour and very often,  dissatisfied customers don’t give voice to the complaints.  As per one study “for every 26 unhappy customers, only 1 will bother to make a complaint. The rest will either stay disappointed or will silently leave and never come back.

A far more dangerous scenario is, however, when unhappy customers start spreading negative word-of-mouth instead of complaining directly to a company. White House Office of Consumer Affairs found that a dissatisfied customer will tell between 9-15 people about their experience. Around 13% tell more than 20 people, in some cases the damage it can cause is irreversible.

So How can a business possibly know what they did wrong if the customer won’t tell them? well, the answer is obvious:

Start Collecting Customer Feedback, remove all the factors that prevent your customers from sharing their complaints and getting their voice heard and make the process dead simple.

Collecting customer feedback over email is not a new concept, there are plenty of tools available that send automated emails asking customer to participate in the survey. However, in most cases, such emails too fail to get any attention, or simply land in their spam folder.

The Answer is to add interactivity in routine emails,  that do not take much time and also encourage the customer to share their feedback using easy-to-use one-question widget.

There are various apps that allow you to create one-question widget and embed it in your Emails as Signatures, so that it stands out and increases the chances for customer engagement.

FeedbackRig also provide highly customizeable, easy- to-use,  one-question survey that you can embed directly below your signatures in your routine emails.

  • This provides the best way to measure how well your customer support is doing. Because, Customer feedback is only visible to relevant stack holders. Top management can keep an eye out, if there are unhappy customers, even before the issue is escalated.
  • Find out if your customers are happy with newsletter or product promotions.

The process is super easy and intuitive, customer can simply tap or click on the feedback icons, the feedback is instantly collected (and they are redirected to a thank you page) you have full control if you want to collect any additional information, choose any feedback control or modify the theme.

Our AI-powered analytics automatically extract meaningful information and calculate sentiment score (identifying if it’s unhappy customer) and presents to you in the dashboard.

You can also subscribe to the alerts so that you can be immediately notified, if there are any negative feedback.

Signup up now and start collecting feedback.